Business jet charter card provider Magellan Jets has launched a new Corporate Membership program. The new card for companies committing to a minimum of 100 flight hours promises greater flexibility and value with features such as guaranteed aircraft availability with six hours notice—compared with eight hours for individual members—and no peak-day restrictions, surcharges or black-out dates.
Other benefits of Corporate Membership include aircraft no older than 2004 delivery, compared with the usual 2000 for individual members; members can push back departure times by up to two hours; $100 million minimum liability insurance for all aircraft categories, versus $50 million for light jets; catering included; WiFi guaranteed for midsize aircraft and larger; 15-percent credit for roundtrip flights; and 5-percent credit on legs of more than four hours.
Flight hour rates are between 10 and 18 percent higher than for individual memberships, but the program includes additional long-range jets such as the Gulfstream G550 and G650, as well as the Bombardier Global 5000 and 6000.
courtesy AIN Online, Charles Alcock
CI Jets, which is ARGUS Gold-rated and Wyvern-Registered, will begin operating from the Santa Barbara Airport (SBA), and operate 24 hours a day, 365 days a year.
The CI Jets passenger fleet includes two Cessna Citations; a CJ2 and CJ3. The CJ2 is based in Santa Barbara.
All 12 charter jets now based at Santa Barbara are listed only in FlightList PRO
Business jet charter broker and card provider Magellan Jets launched its new Corporate Membership program. The new card for companies committing to a minimum of 100 flight hours promises greater flexibility and value with features such as guaranteed aircraft availability with six hours notice—compared with eight hours for individual members—and no peak-day restrictions, surcharges or black-out dates.
Other benefits of Corporate Membership include aircraft no older than 2004 delivery, compared with the usual 2000 for individual members; members can push back departure times by up to two hours; $100 million minimum liability insurance for all aircraft categories, versus $50 million for light jets; catering included; WiFi guaranteed for midsize aircraft and larger; 15-percent credit for round-trip flights; and 5-percent credit on legs of more than four hours.
Flight hour rates are between 10 and 18 percent higher than for individual memberships, but the program includes additional long-range jets such as the Gulfstream G550 and G650, as well as the Bombardier Global 5000 and 6000.
courtesy AIN OnlineCargo/freight operators and aircraft certified for cargo are available in FlightList PRO.He added that freight forwarders were increasingly dealing with charters in-house, a trend led by Panalpina, and passenger networks were being expanded. Lancaster said: “Airlines are operating more passenger aircraft and looking at routes that were traditionally cargo routes. “This is a big threat for us and has been ongoing for some time. The airlines have to do something with the passenger aircraft that are coming onto the market and more and more they are looking at routes that were cargo charter routes. “Airlines are taking the cargo side of the business more seriously than they were.” Connected to this development was the increased cargo capacity of the new passenger aircraft entering the market and also market over-capacity. “When I started,” he said, “50% of our revenues came in the last quarter driven by the peak season out of the Far East; maybe it was there last year, but for many years before that business had dried up. “Once the capacity is gone and demand outstrips supply, that’s when cargo charter brokers can come into the equation and put aircraft that aren’t so commonly known into the Far East.” Other challenges included: a decline in new cargo charter start-up airlines which relied on charter brokers to market the aircraft for them. Some charter industries such as oil and gas were suffering a slowdown, Lancaster said. To counter these threats and evolve the role of the broker, ACS is investing in people, developing the skills of its people through training, continuing to develop a global reach with regional offices that know the local market and clients. It also provides local currency transactions, offers rapid response, ensures it is trustworthy, has developed its own compliance department and offers insurance. “People are the key for us. As a broker we don’t have assets. We have people, data and knowledge,” he said. Original article here
The onus on CMOs today is: How are you creating a message that is compelling and beautiful and aspirational and engaging, so that client will choose to see it? Also, using all the tools at your disposal to craft an experience. I’m lucky I have the canvas of the jet to play with and the whole experience—from my advisors to my client services—in addition to the communications we’re crafting to bring that messaging to life to them.
What are some challenges specific to your brand: the world economy, generational change, consumer attitudes toward luxury?
Disruptions to our industry came a little later than disruptions in other industries, but we’re seeing the same kind of meta trend. It’s a shift from ownership. Traditionally clients would either buy a jet or buy a fraction of a jet. That’s moved to more on-demand models, similar to the model we employ, where clients only use a jet when they want to use it and they only want to pay for what they use.
The business model change has been probably the biggest one in the last three years. Accompanying that is how technology has grafted onto that, not to replace what is necessarily a high-touch experience—because by definition luxury is high-touch—but make it even better.
You’re participating in the sharing economy, but how are you approaching marketing differently than either other corporate jet companies or transport like Uber and Zipcar on the low end?
What is fresh about what we’re doing—and you can see with our latest campaign—is we’re trying to bring a more modern approach to talking to high-end clients about what is a luxury product. A more fresh, approachable way, seeing it through the point of view of the client who would use our product every day.
A lot of times luxury brands market almost two steps removed. We’re trying to bring it closer and make it that much more intimate.
On the flip side, on the lower end of the market you’re seeing a lot of new entrants that are trying to do what Uber is doing in the private jet industry. That’s fantastic for a certain segment of the market; but when you’re talking about sophisticated clients who fly a lot—just like with hotels and with other luxury products—they are going to want to have a human connection.
Speaking of technology, you launched a mobile site this year. Where does mobile fit into your marketing plan?
If you’re a travel brand, you want to be available to clients when they’re on the move, by definition. Where mobile helps us is by creating a more seamless interaction starting the conversation; but invariably, it always goes to a human on the other side of the conversation. Whether it’s requesting a flight or having a client profile that’s at the ready for our advisors or our client services team, we’re seeing it as an enabler, versus a replacement for that interaction.
Your mid-year report noted that you doubled your Facebook following. Where does social fit in with an upscale brand?
Social is interesting for high-net-worth (clients). Their social circles tend to be tighter, they’re more business partnerships, relationships, friends, family. As we think about the social platform it’s about engaging the community that surrounds that from an influencer or support function, or crews. There’s a whole community about aviation and loving aviation that we also speak to and nurture.
What’s next for XOJet? How is your new brand campaign different than the “Take Command” effort you launched in summer?
This is the next chapter in “Take Command.” With this new campaign we’ve created video ads that are really fresh, looking from the passenger’s point of view.
https://youtu.be/LObqzoexkY0
We worked with Walrus in New York to develop four video vignettes. In addition to digital, billboards are effective for us, particularly around airports, as well as print. But aside from that, we’re doing a lot more internally to create content that we’re distributing to our clients when they’re flying, our advisors are using it, as well as engaging editors and journalists around destinations.
A lot of what we’re doing on the back end is connecting our CRM system. I think Marketing Automation is a misnomer; I don’t think you could ever automate in high-net-worth, but find ways of creating a more intimate, one-to-one conversation with clients about topics that they’re interested in at the right time. That could either be about a kind of aircraft they’re interested in, or tips about a destination they are going to. We’re working on creating a portfolio of content that we can put out through our owned channels.
We’re working with travel writers to create content on destinations, curating lists of top restaurants and things to do in cities where our clients go, and engaging in communities and partnerships around client passion points—be it hobbies, golf, skiing or high performance sports. For us, in connecting with high-net-worth clients, it’s both what we’re saying from a communications standpoint, but also how we’re really connecting in their daily lives and being relevant.
Original article here


Complete fleet and operator details for both JFI Jets and ACP Jets are available in FlightList PRO.The combined entity will immediately offer aircraft management, hangar space, charter and maintenance services in the nation’s three busiest private jet markets: New York Metro, Southern California and South Florida. Upon full FAA integration, it will operate and manage a combined fleet of 17 midsize and heavy jets available for charter.
"By merging these two industry-leading companies, we will be the only provider with facilities, aircraft, maintenance and sales offices in the top three U.S. markets for private aviation," says JFI Jets CEO Robert Seidel. "I am proud our company will be led by two of the most respected and capable executives in the industry: JFI President David Rimmer and ACP co-founder and President Suran Wijayawardana, who will join us as chief operating officer. They will lead an extremely dedicated team of private aviation professionals."
"This is a merger of two highly reputable firms with strong vision alignment and synergistic cultures that will offer our clients the highest standards of aviation services," says Suran Wijayawardana. "It is a great honor to join Robert Seidel, David Rimmer, Sohail Ashraf and Damon Danneker on this incredible team, having worked closely with them on the NATA Air Charter Committee and other Industry boards for a number of years."
Not surprisingly, survey respondents said “saving time” was the number-one reason that they fly on business aircraft, followed by the ability to fly into airports not served by airlines and the ability to work and hold meetings in flight. Nearly 62 percent of their flights are mostly or almost always for business, while 28.1 percent were an even mix of personal and business flying. Less than 10 percent of flights were categorized as mostly or almost always personal.
According to the survey, the most attractive feature of an aircraft is economical operation, with range, cabin size, aircraft manufacturer and age of aircraft rounding out the top five; baggage space was at the bottom of the list. Respondents’ business aircraft wish list included the Pilatus PC-12 at the lower end and the Gulfstream G650 at the top end.
Source: Aviation International News